IKEA ... With many Brick and Mortar companies not doing well, IKEA and COSTCO are doing so well. Why?

I think here are some of the keywords that describes IKEA success

- Low Prices
- Good Quality
- Large Choice
- Cleanness
- Large Stores
- Friendly
- Inviting
- Membership
- Information Gathering

What do you think???

https://www.ikea.com/us/en/