Unlike some may say, nobody wants to be one of many. You want to be treated differently from others. Some people do it by purchasing expensive items ... sellers will treat you better than the others. But the joy of being treated differently often comes with the condition called ... "I pay the same but I am treated differently."

That is why some may say "I know the owner", "I been in business long" and so on. It is important fir business to treat every costumer like they are the best customer they have.

Oh, if you do business with PSPinc ... you can say "You know Ken." the owner.

http://www.pspinc.com