F & B in Japan for US Brand Names
2015-05-28
I was at Tokyo Midtown (Roppongi) meeting with Food and Beverage (F&B) Specialit today. I learn what needs to be done to bring US Brand products to Japan. What Japanese people are looking for ...
When you think about it, it is all in the presentation and branding. What is funny is that we never talked about what food tastes like. I learned a lot today. I am starting to think everything including restaurants and IT ... the bottom line is the perception and branding.
I am starting to think like marketing specialist.