in-N-out Burger … They do have many things that are not in menu, but they don't have to show that.
Some of the website I see has a lot of contents. Many business owners think it's better to have more contents and try to put everything they can think of on the website. This is wrong, people will not spend much time looking at your website. People visit your website for one reason … the reasons what they searched on the search site like Google.
So, I suggestion is to make your website simple. If you have multiple products, you should create multiple websites with simple messages. TV commercial are usually 30 seconds … so should your website. Your website should tell visitor what you are within 30 seconds.When the visitors find what they are looking for, they will contact you to know more bout you. That what you want visitors to do anyway.
I like in-N-out Burger menu … Keep It Simple !!!