You know those logos and what they do.
No explanation necessary ... That is branding!
I have been hearing many marketing people say "Branding" especially in fast few years. I have read a few articles on branding and I could not come up with the simple explanation what it is and how it can be done. Then I searched for and listen to people.
What I came up is this...
If you advertise enough with your logo and product name, people remember your product. That makes it easy for customer to buy products and service that has your brand.
So, it is another marketing technique ... When you advertise, try to use same logo, name and color so that people will remember. You website should be consistent with your corporate brand as well.
http://www.pspinc.com