Is online sales 100% based on pricing only?

The answer is "YES" 98% of the time.
There t=are three factors ...

(1) Branding / Recognition / Marketing
(2) Support / Aftercare / Reviews
(3) Pricing

Well, (1) and (2) do not matter if your pricing is high?
I will test out the pricing next week ... Let's see if my theory is correct.