There are many brands and one of the most successful brand for closing chains are ZARA. You may have seen them in the shopping malls all over the world. They are targeting younger audiences and are very successful. You may think they are young company but they were sounded back in 1975.

I think their success is due to many things but (1) Store Locations (2) Lower Pricing (3) Large Selections. So that means, younger audiences are looking for (1) Convenience (2) Save Money (3) Choices ... We really have to think about how we can provide all those.

https://www.zara.com/us/

PS: Looking at their website ... there is nothing for people ver 40.