You agree that selling is much easier when your company or products are more known. That is because people rust companies and products they know or heard about. So, to let people know about your company and products, you somehow let people know about them. That is called branding.

You can spend a lot of money branding ... so that the idea is you later spend less money promoting your products. You can create brand organically or by advertisement. But the best way is for the company name and product names being reported by the media which as a brand of its own.

Also, people learn more about companies and products by Internet. So, find the way to let people talk about your brand on their website, social media and video feed. Those are newer ways to promote your brand.

PS: I will be at COMPUTEX 2018 this year again.