If you’re a small business owner, you might be nodding along as you read these business mantras, agreeing wholeheartedly with each one. After all, it’s what you’ve always been taught. In fact, these popular business axioms routinely are lauded on Wall Street, in business schools and by some of today’s most well-respected business consultants.

Do I believe in this?

Yes ... If your business is growing at the page of the cost of living increase, your business is shrinking. That is what I think. Do you agree?