Uchikura & Co Blog
2026-04-28
Starbucks Took Almost 20 Years to Realize What Tottori Already Knew When Starbucks opened its first store in Japan’s Ginza district in 1996, it began a nationwide expansion that eventually reached ...
2026-04-27
Digital Marketing 101 for Business Owners JASSW is proud to host a special JAS-NET event in collaboration with PSPINC, focused on helping business owners better understand digital marketing in toda...
2026-04-27
Lower Taxes, Bigger Harvest: A Muromachi-Era Lesson Still Relevant Today During Japan’s Muromachi period, Ise Sōzui (later known as Hōjō Sōun) is often remembered not just as a military strategist,...
2026-04-27
When a government raises taxes aggressively, then penalizes people or businesses for leaving, it can look less like confidence and more like desperation. History offers examples. The United State...
2026-04-27
Japan has restarted TEPCO’s Kashiwazaki-Kariwa Unit 6 Nuclear Power Plant with a clear goal: reduce dependence on fossil fuels. Japan operates one of the world’s largest nuclear fleets, with 33 ope...
2026-04-26
When Politics Tells Business to Leave, Business Eventually Listens If a mayor—especially one driven more by ideology than economics—tells people to boycott companies that helped build and support t...
2026-04-25
Exceeding Expectations People don’t get excited when things go as planned—that’s expected. What creates impact is when something goes beyond. That small gap between expectation and reality turns ...
2026-04-24
Service Without Taking — A Lesson from Japan’s Self-Defense Forces When disaster strikes in Japan—earthquakes, tsunamis, floods—the Japan Self-Defense Forces are among the first to arrive. Their ro...
2026-04-24
Japanese Consumer Mentality Why “Popular” Often Wins Over “Better” in Japan In Japan, both individuals and companies often choose what is already popular rather than what is new, innovative, or p...
2026-04-23
Stop Guessing Marketing. Start Getting Results. Most businesses don’t fail because they lack a good product.They fail because nobody knows they exist. Digital marketing today is not about posting...